The single most important element in achieving good SE rankings is off-site – external links TO your site. The key to achieving rankings is acquisition of incoming links which employ appropriate keywords in the Anchor Text, or link Titles.

This the most important issue from a search engine ranking perspective. A great deal of emphasis is placed on the keywords contained in the link text pointing to your site. The importance of this continues to increase, with Yahoo and MSN following Google’s lead in this.

Its essential to devote considerable efforts into building these links;

1. From web directories
2. By using Blog postings to distribute product news, general news and information
3. By using Article production and distribution
4. By utilising social bookmarking services

The more links you have from high-ranking “trusted” sites, the higher the value placed on your site by the search engines.

Building Links – How it Works

We hand-select the directories from a rather large list, and create a sub-list customised for your site. There are several elements we consider when deciding which web directories to submit to:

• Static Text Links
• The Age of the Directory
• Cache and Sub-Pages
• Directories Search Results (in Google, Yahoo! and MSN)
• Rankings for specific topics
• Quality of sites listed
• Quality of backlinks
• The directories goals
• Keywords permitted
• Search Engine Friendliness
• Relevance to your site
• High acceptance ratio

Domain Link Building

Usually, the first objective is to get a link building project underway for the Domain name. 

Deep Link Building

A deep-linking project is also advisable, providing you are not going to rebuild the site any time soon. This is to build direct links to important internal pages. This is an important factor in SE rankings, as deep links to internal pages - which include relevant/specific keywords in URL’s - are favourably regarded by SE’s.

Social Bookmarking Links

We can also undertake a weekly  or monthly campaign of submitting to social bookmarking sites. Basically, these are sites that allow users to post their favorite sites, using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users.  Examples include: del.icio.us - Digg.com - Listible - Furl - Yahoo My Web 2.0 Beta - Slashdot etc.

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